Curiosity — fuel for a better world
“When are you curious?” I asked my guest halfway through our very first Nyfiket Babbel podcast episode.
His answer was simple: “When I feel well.”
Those four words — “when I feel well” — sparked a curious thought in me. Isn’t that true for all of us? When we feel well — when we’re not rushing to the next meeting or ticking the next box — we have space to wonder. To pause. To ask, “Am I still heading in the right direction?”
This led me to wonder: what comes first? Do we feel well, and then have the energy to stay curious? Or does being curious help us feel well? Perhaps it’s a beautiful circle where each feeds the other. It doesn’t matter where you start. The point is to begin.
A mission born from questions
For me, it started with a simple question: What will happen if I simply start being a bit more curious? I didn’t set out to fix my wellbeing, but looking back, my wellbeing has improved in ways I couldn’t even have imagined.
My turning point came mid-career, at the height of my busy life, when I was let go — like so many others. I’d poured so much of my energy into a workplace that, in the end, moved on without me.
Suddenly I was drifting, realising I’d spent years going where I thought others wanted me to go, climbing someone else’s ladder while my own voice grew smaller and smaller.
In that uncomfortable space, I started asking questions: What do I want now? What drives me? What do I care about? At first, I didn’t have the answers. That was unsettling — but then I became curious about what would happen if I simply stayed more curious.
That’s when my mission took shape: Simply be more curious. (It’s even the title of my book, if you’re curious for more.)
I won’t pretend it’s always easy. Staying curious is a daily practice. One small step, one curious question at a time.
Curiosity is care
Here’s something I love about curiosity — it comes from the Latin curiosus meaning careful, inquisitive, which historically connects to cura — care. Curiosity is care. It starts with caring for ourselves, but it doesn’t stop there. When we feel well, we naturally show up better for each other — for our teams, our families, our world.
We’re born curious. Then life happens — fear of not fitting in, not being valued, not being liked. So we learn to shrink our questions to stay safe.
“We’re born curious. Staying curious is the brave part.”
Curious Creator
Your life, our world
One powerful thing I discovered on my curiosity journey was questioning my labels. I was “the shy kid” — labelled early on. So I stayed quiet. Didn’t share my truth. Didn’t speak on stage. Didn’t raise my voice in meetings. I carried other people’s opinions instead of my own, always looking for that nod that I was saying the “right” things. I climbed the ladder, but it wasn’t really my ladder.
Today, that’s changed. I have my own voice, my own truth, my own mission — a vision for a more curious world. Every day, I challenge myself to see what else I’m capable of. I live it — not just with friends, but out loud: on social media, in podcasts, on stages, in meetings. Not to convince anyone I’m right — but to spark curiosity in others. So they can grow their own questions, their own wellbeing, and help grow a better world.
Through my work with Curious Creator, I help professionals, leaders, teams and organisations get clear by staying curious. But it’s bigger than business. It’s about co-creating a world where we live in unity — because curiosity brings us closer.
Maybe that’s the simple cure we’re missing: be a bit more curious. Feel a bit better. Live a bit braver — together.
Stay curious,
Wiveka Göransson
Your Curiosity Partner & Clarity and Transformation Coach
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Simply be curious
This book invites you to see life through the lens of curiosity – not certainty.
Through personal stories, practical tools, and powerful questions, it shows how curiosity can help you navigate challenges, spark change, and rediscover what matters.
A mindset for a more meaningful, connected, and courageous life.
