Guided coaching to help you shape your unique elevator pitch

Have you ever struggled to answer the simple question: “So, what do you do?” or “What does your product do?”

You start listing tasks, titles, or features – and yet it doesn’t quite capture it. It doesn’t show the story behind the work, the spark that drives you, or the difference you make. The same goes for teams. You might describe what you deliver, but miss the shared story that connects people to your purpose.

Crafting your elevator pitch is a coaching programme designed to help you, your team, or product team uncover your true story and find the words that feel completely you.

Elevator pitch

Why this matters

An elevator pitch isn’t just for networking or sales. It’s how you share who you are – or what your team stands for – with the world. It’s the story behind your work that helps others understand, connect, and care.

When those words feel forced or generic, you feel flat. But when they come from your spark? People don’t just hear you. They feel you. That’s what creates connection, curiosity, and trust – whether you’re one person in a conversation, or a team presenting a shared vision.

A practical and personal process

In this coaching journey, we work through a clear process to peel back the layers, uncover your unique spark, and shape it into a pitch that feels alive.

For individuals, that means finding the words that light you up when you say them – and make people lean in when they hear them.

For teams, it might mean creating one shared elevator pitch that captures your joint purpose, or helping each person shape their own so they stand stronger together. With product teams, we can even focus on shaping a powerful story for the product itself.

This isn’t about buzzwords or polishing a perfect line. It’s about creating something real, natural, and powerful – for you, your team, or your product.

A powerful pitch doesn’t only impress. It connects.

Curious Creator

Why now?

Clarity in how you talk about yourself, your team, or your product can shift everything. It builds confidence, alignment, and trust. It opens doors and helps people see the real value behind the work.

If you’ve ever felt invisible in a room, struggled to explain what you do, or wished your team had a clearer shared voice, this is the kind of work that changes that.

Curious to explore?

If this resonates, I’d love to guide you through the process. Together we’ll uncover the story only you – or your team – can tell, and craft an elevator pitch that doesn’t just describe, but connects.

Read more on Crafting your elevator pitch

Stay curious,

Scribble

Wiveka Göransson

Your Curiosity Partner & Clarity and Transformation Coach


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