Stop chasing. Start leading. A digital product workshop.

Leading digital products can feel like a constant chase. Priorities shift, stakeholders pull in different directions, and focus gets lost along the way. I know the feeling – I’ve been there.

This workshop series is built from my 20+ years of hands-on experience in product leadership and transformation – and from coaching product leaders and teams facing exactly these challenges.

What I’ve learned? You don’t need a perfect plan. You need clarity on a few key things.

digital product workshop

5 questions that shift everything

  1. What are we leading?
    Get clear on the product’s purpose – what it is, what it’s not, and who it’s for.
  2. Why does it matter?
    Reconnect to the product mission – the deeper reason behind what you’re building.
  3. Where are we heading?
    Define the direction, strategic objectives and the KPIs that help you measure what matters.
  4. Who am I in this?
    Bring your natural strengths and energy into how you contribute.
  5. Who are we doing it with?
    Map your stakeholders, involve the right people, and create alignment that lasts.

The digital product workshop

This is a structured 5-session workshop series designed for product teams and product leaders – available on-site or online, in English or Swedish.

Each session is a full day, focused on one question at a time. You’ll explore the work through coaching, product strategy tools and hands-on exercises.

We’ll work with:

  • Product Vision – your North Star
  • Product Mission – purpose in action
  • Strategy & planning – including Strategic Objectives, OKRs, KPIs, Roadmap and Backlog, so you can prioritise and plan with purpose
  • Stakeholder mapping – turning shared understanding into shared action
  • Self-leadership and strengths – getting clear on how you contribute, what energises you, and how to show up with confidence and care – both individually and together as a team

You’ll get:

  • A practical playbook with exercises, prompts, and space for team reflections
  • A shared language and direction
  • Tangible outputs that will live on as your guiding star
  • More confidence, clarity, and collaboration as a team

Let’s bring clarity to your product work

Want to explore how this could support you and your team?

Let’s talk

Stay curious,

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Wiveka Göransson

Your Curiosity Partner & Clarity and Transformation Coach

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Real impact. Real change.

It opened up new thinking and energised our leaders, helping them navigate uncertainty with more confidence and meet change with curiosity instead of resistance.

Thais, Managing Director, Tour Partner Group

WORKSHOP

Wiveka brings clarity to complexity. Her curiosity, positivity, and ability to navigate messy challenges made a real difference in how we worked and solved problems.

Petter, Digital Product Area Manager, IKEA

CHANGE & TRANSFORMATION

Wiveka helped me bring structure and clarity to my role. Her coaching sharpened both my strategic thinking and day-to-day leadership.

Olof, Digital Product Manager, IKEA

PRODUCT LEADERSHIP COACHING

Wiveka brought clarity and focus to our agile team, guiding us to align on vision, goals, and stakeholders. Her sharp, engaging facilitation gave us real direction and shared commitment.

Magnus, Agile Product Owner, Tenco

WORKSHOP
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