Wiveka Göransson
Founder of Curious Creator and your curiosity partner, guiding leaders, teams and individuals to use curiosity as a strategic advantage.
Whether you’re an individual seeking clarity, a leader guiding a team, or someone shaping change in the world — I’m curious how we can co-create.
With 25+ years of experience in business, leadership, and (digital) transformation, I help people and organisations navigate complexity and lead with clarity, confidence, and purpose.
I’m a professionally trained coach, educated to PCC level with the International Coaching Federation (ICF) — combining strategic sharpness with a warm, creative, brave and curious approach.

What I bring
I make the complex easier to grasp through sharp questions, visual thinking and creative structure.
I help you and your team make sense of what feels stuck, messy, or unclear and move forward with energy, focus and direction.

People come to me when they:
- Feel stuck or unsure what’s next
- Need something deeper than another quick fix
- Are facing or leading major change
- Want to lead with more care, courage and clarity
- Carry too much alone and need a trusted thinking partner
- Want to lead and live in a more sustainable, meaningful way
Why I do what I do
I’ve led teams, driven change, and worked inside complex organisations. I know how it feels to be capable and committed, yet disconnected from what really matters.
That’s where curiosity changed everything. It helped me reconnect — first with myself, then with others and finally with the bigger picture. It turned pressure into purpose and uncertainty into opportunity.
Now, I help others do the same.
Because when we lead with curiosity, we grow and so does the world around us.


Who I love to work with
Curious You
Individuals, leaders and professionals who want to grow with clarity and confidence and lead a life that feels honest, energising and sustainable.

Why curiosity?
Because curiosity helps us:
- Make better decisions
- Navigate uncertainty
- Stay creative and adaptable
- Build human-centred, trust-based cultures
- Lead with care, courage and clarity
It’s not about asking more questions. It’s about staying with the questions that matter and being bold enough to explore where they lead.
A few things I live by
- We’re not broken — but we can get stuck in what no longer fits.
- We don’t need more — we need clarity on what truly matters.
- Curiosity fuels focus, courage, and meaningful progress.

How it all started
I had everything I thought I wanted — responsibility, success, results — yet something didn’t feel right. One evening, as I sat in front of my laptop, I realised I’d lost connection with what once gave me energy.
That’s when a small but powerful question appeared:
“What if I stopped trying to be the leader I should be and explored who I naturally am?”
That question changed everything. It brought curiosity back to life, first in me, then in the people I work with and in the work I do today.
Curious Creator was born from that spark. From the belief that curiosity isn’t just a skill, it’s the beginning of all meaningful change.

Let’s connect
If you’re ready to explore how curiosity can bring clarity, confidence and energy to your work and life — let’s talk.
Book a time directly in my calendar below:
Inspiring content
Explore Curious Creator’s blog filled with inspiration, insights, and practical tips to fuel your curiosity and drive your success.





