One costly recurring problem. One shared picture. One practical next move.
When the same problem keeps coming back, the cost rarely stays small. Time, money, energy, trust or momentum gets lost.
The Curious Creator Sprint brings together the people closest to the problem. Through structured, visual conversations, you practise disciplined curiosity to make the pattern visible, understand the cost and agree on what needs to happen next.
Based in Malmö · Working onsite or online · English or Swedish
The benefits of the Sprint
The hidden pattern, made visible
Different perspectives, structured conversations and visual mapping make the group’s thinking visible, so assumptions, tensions, gaps and the pattern behind the problem can be seen and worked with together.
We practise disciplined curiosity
The group practises noticing more, questioning assumptions and thinking together before deciding what to do.
Movement now. Stronger thinking next time.
The goal is not only a clearer next move. The group also strengthens its ability to approach the next difficult problem.
How the sprint works
A structured collaboration
Scope and rhythm are shaped around the problem, who needs to be involved and what needs to move. The work develops in one shared visual space, where we build the picture together as the Sprint progresses.
01 · Focus
What are we trying to improve?
Define the problem, what is at stake and which perspectives need to be involved.
02 · Map
What is actually happening?
Bring different parts of the picture into view through conversations, interviews and relevant material. Make the group’s thinking visible as it develops.
03 · Understand
What is keeping the problem alive?
Work with the shared visual picture to identify patterns, assumptions, friction, dependencies and unclear ownership.
04 · Choose
What matters most now?
Decide what needs attention first and which move is most useful.
05 · Move
What will happen next?
Agree one practical next move, who owns what and how you will know whether it is helping.
Then the cycle begins again: notice what changed, what was learned and what now needs attention.
The result is a shared visual pattern map, clearer ownership and one practical next move.
AI is considered deliberately where it can improve the work or create value. Sometimes AI is central, sometimes part of the solution, and sometimes the right decision is not to use it.
The Sprint’s 7 principles
The Sprint is designed to create movement on the issue you are working on while strengthening how the group thinks, decides and acts under pressure.
Show the 7 principles
1. We work on one recurring problem
Not ten problems. Not general improvement. One problem that keeps coming back and is costing too much to ignore.
2. We make the pattern visible
The same problem keeps coming back for a reason. The Sprint helps the group see that reason clearly enough to act on.
3. The people closest to the issue do the thinking
Wiveka does not arrive with the answer. The group builds shared clarity together, because ownership is stronger when the people who need to move the work forward have been part of seeing the problem clearly.
4. Wiveka guides, challenges and visualises the room’s thinking
Her role is not to moderate politely from the side. She structures the conversation, asks the questions that need asking and makes the group’s thinking visible as it develops.
Ideas, assumptions, tensions and connections are captured and worked with in the shared visual space. This gives the group something concrete to question, move, connect and make sense of together.
At times, she may bring in ideas or hypotheses, not to provide the answer, but to widen the group’s perspective and help the room see what else may be true.
5. We don’t solve too early
Most recurring problems have already been solved many times in their latest form. The Sprint resists the rush to quick fixes long enough to understand what is really keeping the problem alive.
6. The Sprint is time-boxed
The Sprint works with the insight that is possible within the agreed time. The aim is not to uncover everything. The aim is to make the problem clear enough to act on and identify what may still need deeper investigation.
7. The work ends with ownership and one next move
The output is not a report that sits somewhere afterwards. The group leaves with a clearer pattern, stronger ownership and one practical next move clear enough to act on.
Is the sprint right for you
Run a Sprint if you:
- Have a costly, recurring problem.
- Can bring together the right people with the mandate to act.
- Want to get to the root of the problem, rather than just ease the symptoms.
Skip it if you:
- Have already locked in the solution.
- Cannot talk openly about the problem.
- Have a problem that is too broad or undefined to work with.
Who needs to be involved
The right perspectives in the room
5–7 people is a good size.
- The leader or sponsor who owns the issue.
- Key people who make decisions or own important dependencies.
- People who work close to the recurring problem.
- People who see different parts of the pattern.
Not everyone affected needs to be involved. The right perspectives matter more than full representation.
The Sprint is led by
Wiveka Göransson
I have more than 25 years of experience across technology, digital products, leadership and organisational change.
I ask questions that open up new perspectives, use visualisation to make patterns and assumptions visible together with you, and challenge when needed. You know the organisation and own the decisions. I help you see more clearly and move forward.
Two ways to work together
Curious Business
For teams and organisations where pressure, friction or unclear ownership is affecting performance.
Curious You
For individual leaders who are capable, but want more clarity, direction and steadiness in how they lead.
Latest insights
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Let’s talk
We start with your challenge and explore together whether Curious Creator is the right way forward.
The challenge is the entry point. Better judgement is the long-term value.
Curious Creator

