One recurring problem. One shared picture. One next move.

Same problem, again. It creates friction, slows progress and costs too much to keep ignoring.

The Curious Creator Sprint is a focused collaboration for leaders and teams who need to see what’s really happening, make the pattern visible and create movement.

The Curious Creator Sprint

Based in Malmö · Working onsite or online · English or Swedish

How the sprint works

A structured collaboration

The scope and rhythm are shaped around the problem, the people who need to be involved and what needs to move. Some problems need a focused piece of work. Others need time to test the next move in day-to-day work and follow up on what holds.

Before we begin, we agree the scope, working approach and the perspectives that need to be involved.

The work follows five practical steps.

01 · Focus

Clarify the problem

What keeps coming back, where it shows up, what it is costing and who needs to be involved.

A clear problem statement

02 · Map

Gather perspectives

Interviews, existing material and structured conversations bring different parts of the picture into view.

A first map of what is happening

03 · Understand

See the pattern

Look beneath quick fixes and surface answers. Identify the assumptions, friction and ownership gaps that keep the problem in place.

A shared visual pattern map

04 · Move

Choose the next move

Agree priorities, ownership and practical next steps. Not a long action plan, a direction the group can act on.

A next move the group can own

05 · Strengthen

Review what changed

Follow up on what moved, what still needs attention and what the group learned about how it thinks, decides and responds under pressure.

A stronger way to meet the next difficult issue

AI can be used to sort material and spot patterns faster. Whether and how it’s used is decided together.

The Sprint’s 7 principles

The Sprint creates movement on the current problem while strengthening how the group thinks, decides and responds under pressure.

Show the 7 principles

1. We work on one recurring problem

Not ten problems. Not general improvement. One problem that keeps coming back and is costing too much to ignore.

2. We make the pattern visible

The same problem keeps coming back for a reason. The Sprint helps the group see that reason clearly enough to act on.

3. The people closest to the issue do the thinking

Wiveka does not arrive with the answer. The group builds shared clarity together, because ownership is stronger when the people who need to move the work forward have been part of seeing the problem clearly.

4. Wiveka guides, challenges and visualises the room’s thinking

Her role is not to moderate politely from the side. She structures the conversation, asks the questions that need asking, challenges first answers and makes what the group is discovering visible.

At times, she may bring in ideas or hypotheses, not to provide the answer, but to widen the group’s perspective and help the room see what else may be true.

5. We don’t solve too early

Most recurring problems have already been solved many times in their latest form. The Sprint resists the rush to quick fixes long enough to understand what is really keeping the problem alive.

6. The Sprint is time-boxed

The Sprint works with the insight that is possible within the agreed time. The aim is not to uncover everything. The aim is to make the problem clear enough to act on and identify what may still need deeper investigation.

7. The work ends with ownership and one next move

The output is not a report that sits somewhere afterwards. The group leaves with a clearer pattern, stronger ownership and one practical next move clear enough to act on.

Is the sprint the right fit?

The sprint fits when…

  • The same problem keeps coming back
  • It’s taking time, energy or trust
  • The right people can gather and have the mandate to act
  • There’s willingness to look beneath the surface

Not right when…

  • A ready-made solution needs confirming
  • Important questions can’t be raised
  • The focus is on an action plan before understanding
  • The problem is too broad to define

Who should be involved?

The right perspectives in the room

5–7 people is often ideal, enough breadth without losing focus.

  • The leader or sponsor who owns the question
  • Key people who make decisions or own important dependencies
  • People directly involved in the recurring problem
  • People who see different parts of the pattern

Not everyone affected needs to be in the room. What matters is the right perspectives, not full representation.

After the sprint

Clarity on what needs to happen

  • A clear problem statement
  • A shared visual pattern map
  • Clarity on the pattern behind the symptoms
  • Clearer ownership
  • One concrete next step

Stronger capability for what comes next

  • Better questions
  • Greater awareness of assumptions
  • More productive conversations
  • Stronger ability to work through complexity and uncertainty

Wiveka Göransson

Wiveka leads difficult conversations, holds direction when things get messy and makes the patterns slowing progress visible.

She doesn’t arrive with a ready-made answer. She creates the conditions for the right people to think more clearly, take ownership and move what has become stuck. She brings structure, clarity and momentum when change needs to become more than conversation.

25+ years in digital products, leadership, transformation and ways of working · ICF ACC

Wiveka Göransson, founder of Curious Creator

Trusted by

Wiveka brings clarity to complexity. Her curiosity, positivity, and ability to navigate messy challenges made a real difference in how we worked and solved problems.

Petter, Digital Product Area Manager, IKEA

Helped our leaders navigate uncertainty, build confidence and approach change with curiosity rather than resistance.

Thais, Managing Director, Tour Partner Group

Wiveka brought clarity and focus to our agile team, guiding us to align on vision, goals, and stakeholders. Her sharp, engaging facilitation gave us real direction and shared commitment.

Magnus, Agile Product Owner, Tenco

Wiveka helped me bring structure and clarity to my role. Her coaching sharpened both my strategic thinking and day-to-day leadership.

Olof, Digital Product Manager, IKEA

Bring the question that keeps coming back

Book a 30-minute call

Together, we make the problem more concrete and see whether Curious Creator Sprint is the right way forward.

Two ways to work together

Curious Business

For teams and organisations where pressure, friction or unclear ownership is affecting performance.

Curious You

For individual leaders who are capable, but want more clarity, direction and steadiness in how they lead.

Latest insights

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The main benefits of the Sprint

The hidden pattern, made visible

Structured conversations, visual mapping and multiple perspectives help reveal the assumptions, tensions and repeated patterns that keep recreating the problem.

Disciplined curiosity under pressure

The Sprint strengthens the ability to notice more, question first answers and think together when pressure narrows perspective.

Movement now. Stronger thinking next time

The goal is not only a clearer next move. The people involved strengthen how they make sense of complex situations, work through uncertainty and respond to future challenges.

The problem is the entry point. Better thinking is the long-term value.

Curious Creator
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