The same problem keeps coming back.
Each time it does, it costs something: time, money, energy, trust or momentum.
The Curious Creator Sprint is a structured, visual process that brings together the people closest to the problem. Together, we make the pattern visible, understand what keeps the problem alive and agree on one practical next move.
The Sprint is shaped around the problem, starting from one day with 5–7 people and resulting in one shared visual pattern map and one practical next move.
Based in Malmö · Working onsite or online · English or Swedish
The benefits of the Sprint
The hidden pattern, made visible
Different perspectives are brought into one shared visual space. As the group talks, Wiveka visualises the thinking as it develops, connecting assumptions, tensions and gaps so everyone can see the same picture.
Practise disciplined curiosity
The group practises noticing more, questioning assumptions and thinking together before deciding what to do.
Movement now. Stronger thinking next time.
The goal is not only a clearer next move. By practising disciplined curiosity on a real problem, the group becomes better equipped to approach the next difficult problem.
How the sprint works
A structured collaboration
Scope and rhythm are shaped around the problem, who needs to be involved and what needs to move. The work develops in one shared visual space. The group builds the picture together as the Sprint progresses rather than receiving a diagnosis or report afterwards.
01 · Focus
What are we trying to improve?
Define the problem, what is at stake and which perspectives need to be involved.
02 · Map
What is actually happening?
Bring different parts of the picture into view through conversations, interviews and relevant material. Capture the group’s thinking as it develops.
03 · Understand
What is keeping the problem alive?
Use the shared picture to identify patterns, assumptions, friction, dependencies and unclear ownership.
04 · Choose
What matters most now?
Decide what needs attention first and which move is most useful.
05 · Move
What will happen next?
Agree on one practical next move, who owns what and how you will know whether it is helping.
Then the cycle begins again: notice what changed, what was learned and what now needs attention.
Then the cycle begins again: notice what changed, what was learned and what now needs attention. You leave with a shared visual pattern map, clearer ownership and one practical next move.
AI is considered deliberately where it can improve the work or create value. Sometimes AI is central, sometimes part of the solution, and sometimes the right decision is not to use it.
The Sprint’s 7 principles
The Sprint is designed to create movement on the problem you are working on while strengthening how the group thinks, decides and acts under pressure.
Show the 7 principles
1. We work on one recurring problem
Not ten problems. Not general improvement. One problem that keeps coming back and is costing too much to ignore.
2. We make the pattern visible
A recurring problem has usually already been “solved” more than once. The Sprint looks for what is allowing it to keep returning.
3. The people closest to the problem do the thinking
Wiveka does not arrive with the answer. The group builds shared clarity together, because ownership is stronger when the people who need to move the work forward have been part of understanding what is happening.
4. Wiveka guides, challenges and visualises the room’s thinking
Her role is not to moderate politely from the side. She structures the conversation, asks the questions that need asking and captures the group’s thinking as it develops.
Ideas, assumptions, tensions and connections become something concrete the group can question, move, connect and make sense of together.
At times, she may bring in ideas or hypotheses — not to provide the answer, but to widen the group’s perspective and explore what else may be true.
5. We don’t solve too early
Most recurring problems have already been solved many times in their latest form. The Sprint resists the rush to another quick fix long enough to understand what is really keeping the problem alive.
6. The Sprint is time-boxed
The Sprint works with the insight that is possible within the agreed time. The aim is not to uncover everything. It is to understand enough to act and identify what may still need deeper investigation.
7. The work ends with ownership and one next move
The Sprint works with the insight that is possible within the agreed time. The aim is not to uncover everything. It is to understand enough to act and identify what may still need deeper investigation.
Is the sprint right for you
Run a Sprint if you:
- Have a costly, recurring problem.
- Can bring together the right people with the mandate to act.
- Want to get to the root of the problem, rather than just ease the symptoms.
Skip it if you:
- Have already locked in the solution.
- Cannot talk openly about the problem.
- Have a problem that is too broad or undefined to work with.
Who needs to be involved
The right perspectives in the room
5–7 people is a good size.
- The leader who owns the issue.
- Key people who make decisions or own important dependencies.
- People who work close to the recurring problem.
- People who see different parts of what is happening.
Not everyone affected needs to be involved. The right perspectives matter more than full representation.
The Sprint is led by
Wiveka Göransson
I have more than 25 years of experience across technology, digital products, leadership and organisational change.
I structure the conversation, ask questions that widen the picture and visualise the group’s thinking as it develops. You know the organisation and own the decisions. My role is to help the group understand what is happening clearly enough to decide what to do next.
Two ways to work together
Curious Business
For teams and organisations where pressure, friction or unclear ownership is affecting performance.
Curious You
For individual leaders who are capable, but want more clarity, direction and steadiness in how they lead.
Latest insights
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We don’t have time for curiosity
“It’s not going very well for us right now, so we don’t have time for curiosity.” I hear this quite a lot. My reaction is the… Read more
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When we notice together, we see more
A team can be full of curious people and still become less curious together. Imagine your team is figuring out why a critical initiative keeps slipping:… Read more
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Drifting or leading with AI?
AI is supposed to save us time. Often, it does. It helps us analyse information, work faster, compare options and test ideas we may not have… Read more
Let’s talk
We start with the problem you are facing and explore whether Curious Creator is the right next step.
The challenge is the entry point. Better judgement is the long-term value.
Curious Creator