Curious Creator

When the same problem keeps coming back, it is time to see the pattern.

Curious Creator works with leaders and teams to practise disciplined curiosity, see more clearly, question assumptions and make better decisions under pressure.

The work creates movement on what matters now, while strengthening how leaders, teams and organisations notice, think and act when the next challenge arrives.

Curious Creator
Book a 30-minute call with Wiveka

Based in Malmö · Working onsite or online · English or Swedish

Where our collaboration often start

Curious Creator Sprint

The Sprint is a structured, visual way to practise disciplined curiosity on a costly, recurring problem. Together, we make the pattern and cost visible and clarify what needs to happen next.

How the Sprint works
The Curious Creator Sprint

The practice

Disciplined curiosity

Disciplined curiosity as a practice

Curiosity is natural, but using it well under pressure is harder, and that is when we need it most.

The practice strengthens how teams collaborate, how leaders lead and how organisations think and act. When it becomes part of how you work, over time it can become a strategic advantage.

Explore the Practice

Trusted by

Wiveka brings clarity to complexity. Her curiosity, positivity, and ability to navigate messy challenges made a real difference in how we worked and solved problems.

Petter, Digital Product Area Manager, IKEA

Helped our leaders navigate uncertainty, build confidence and approach change with curiosity rather than resistance.

Thais, Managing Director, Tour Partner Group

Wiveka brought clarity and focus to our agile team, guiding us to align on vision, goals, and stakeholders. Her sharp, engaging facilitation gave us real direction and shared commitment.

Magnus, Agile Product Owner, Tenco

Wiveka helped me bring structure and clarity to my role. Her coaching sharpened both my strategic thinking and day-to-day leadership.

Olof, Digital Product Manager, IKEA

Founder of Curious Creator

Wiveka Göransson

I’m at my best when the question matters, the situation is messy and there is no obvious answer. After more than 25 years in technology, digital products, leadership and organisational change, I know complex organisations from the inside.

I ask questions that open up new perspectives and use visualisation to make patterns and assumptions visible together. I don’t arrive with a ready-made answer. I challenge when needed and leave the decisions and ownership with you.

More about Wiveka
Wiveka Göransson, founder of Curious Creator

Let’s talk

We start with your challenge and explore together whether Curious Creator is the right way forward.

Book a 30-minute call with Wiveka

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Disciplined curiosity is an organisational muscle.

Curious Creator
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