Curious Creator

Better thinking under pressure.

Curious Creator works with leaders and teams to practise disciplined curiosity — noticing more, questioning assumptions and making better decisions when pressure would normally narrow the view.

The work creates movement on the problem in front of you while strengthening how leaders and teams approach the next difficult challenge.

Curious Creator

Based in Malmö · Working onsite or online · English or Swedish

The Curious Creator Sprint

The same problem keeps coming back?

The Sprint brings together the people closest to a costly, recurring problem. Together, we make the pattern visible, understand what keeps it alive and agree one practical next move.

The Curious Creator Sprint

The practice

Disciplined curiosity

Disciplined curiosity as a practice

Curiosity is natural. Using it well under pressure takes practice. Disciplined curiosity helps leaders and teams notice what is happening, question assumptions and choose a more useful response before pressure narrows the view.

Practised through Notice → Think → Act, it strengthens how people think and act together now and how they approach the next difficult challenge.

Trusted by

Wiveka brings clarity to complexity. Her curiosity, positivity, and ability to navigate messy challenges made a real difference in how we worked and solved problems.

Petter, Digital Product Area Manager, IKEA

Helped our leaders navigate uncertainty, build confidence and approach change with curiosity rather than resistance.

Thais, Managing Director, Tour Partner Group

Wiveka brought clarity and focus to our agile team, guiding us to align on vision, goals, and stakeholders. Her sharp, engaging facilitation gave us real direction and shared commitment.

Magnus, Agile Product Owner, Tenco

Wiveka helped me bring structure and clarity to my role. Her coaching sharpened both my strategic thinking and day-to-day leadership.

Olof, Digital Product Manager, IKEA

Founder of Curious Creator

Wiveka Göransson

I’m at my best when the question matters, the situation is messy and there is no obvious answer. After more than 25 years in technology, digital products, leadership and organisational change, I know complex organisations from the inside.

I ask questions that open up new perspectives and use visualisation to make patterns and assumptions visible. I challenge when needed, while the decisions and ownership stay with you.

Wiveka Göransson, founder of Curious Creator

Let’s talk

We start with the problem you are facing and explore whether Curious Creator is the right next step.

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Disciplined curiosity is an organisational muscle.

Curious Creator
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