Curious Creator

Curiosity as a strategic capability.

When curiosity gets crowded out, we notice less, repeat familiar answers and keep costly problems alive.

Curious Creator works with leaders and teams to make more room for curiosity and use it deliberately so we can see more, think better and choose what matters next.

Book a 30-minute call with Wiveka
Curious Creator

Based in Malmö · Working onsite or online · English or Swedish

Putting curiosity to work

Through talks, leadership and team development, and focused work on real organisational problems, we create room for curiosity and practise using it well.

When one important problem keeps coming back, the Curious Creator Sprint is the clearest place to start.

The Curious Creator Sprint

The same problem keeps coming back?

The Sprint brings together the people closest to a costly, recurring problem. Together, we make the pattern visible, understand what keeps it alive and agree one practical next move.

How the Sprint works
The Curious Creator Sprint

The practice

Using curiosity deliberately

Disciplined curiosity as a practice

Curiosity is natural. Using it well takes practice. Disciplined curiosity helps leaders and teams notice what is happening, question assumptions and stay open long enough to see what else may matter before choosing what to do next.

Practised through Notice → Think → Act,it strengthens curiosity as a capability we can draw on when pressure, habit, certainty or familiarity narrow our thinking.

Explore the Practice

Trusted by

Wiveka brings clarity to complexity. Her curiosity, positivity, and ability to navigate messy challenges made a real difference in how we worked and solved problems.

Petter, Digital Product Area Manager, IKEA

Helped our leaders navigate uncertainty, build confidence and approach change with curiosity rather than resistance.

Thais, Managing Director, Tour Partner Group

Wiveka brought clarity and focus to our agile team, guiding us to align on vision, goals, and stakeholders. Her sharp, engaging facilitation gave us real direction and shared commitment.

Magnus, Agile Product Owner, Tenco

Wiveka helped me bring structure and clarity to my role. Her coaching sharpened both my strategic thinking and day-to-day leadership.

Olof, Digital Product Manager, IKEA

Founder of Curious Creator

Wiveka Göransson

When the same problem keeps coming back despite everything that has already been tried, we often need to look at it differently.

After more than 25 years in digital products, leadership and organisational change, I’m used to working in complex environments. I often see connections between people, decisions and ways of working that are hard to spot when you’re in the middle of it.

Through questions and visualisation, I help leaders and teams see the pattern, challenge what we take for granted and work out what needs to happen next. That’s disciplined curiosity in practice.

More about Wiveka
Wiveka Göransson, founder of Curious Creator

Let’s talk

We start with the problem you are facing and explore whether Curious Creator is the right next step.

Book a 30-minute call with Wiveka

Latest insights

Disciplined curiosity is an organisational muscle.

Curious Creator
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