Struggling with product planning?

You’re not alone. Over the years, I’ve honed a personal favourite method for making sense of it all – I call it the ‘Circle of Friends’.

Picture this: At the centre of a circle is your product. Orbiting around it are stakeholders. Each has a line to the centre, illustrating a clear statement of needs.

The ‘Circle of Friends’ is my go-to for simplifying the complex landscape of product planning. It’s about revealing the needs that will drive your product forward. This approach brings to light who needs what, helping to identify overlaps and unique requirements with clarity.

As your product evolves, so does your ‘Circle of Friends’, adapting to new insights and shifting priorities. This living, breathing circle is a testament to the dynamic nature of product management, making it easier to prioritise today and plan for the next sprints and beyond.

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